About

The South Jersey Digital Marketing Association’s goal is to bring together many of the regions digital marketing industry professionals and to promote the best practices of digital marketing. We provide  networking, education, and promotion opportunities for those interested in SEM and Digital Marketing.

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SJDMA members are web developers, SEO’s, paid media experts, social media managers, copywriters, web analytics professionals and more.

Welcome in 2017 at our first Networking Event of the year (Fri. Jan. 20th 2017).  Free to all!

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Advertising Age - Marketing

Former Advertising Age Publisher Allison Arden has officially launched Soul & Co, a company aimed at helping businesses and individuals improve their results while having a positive impact on society.

While Ms. Arden's new venture began working wi...

Posted: January 17, 2017, 8:15 pm

WeChat, the all-purpose app from Chinese internet giant Tencent, has gotten a buzzed-about new capability. WeChat's new mini programs are essentially cloud-based apps-within-an-app, which users don't have to download to use. That saves time and sp...

Posted: January 17, 2017, 12:00 pm

Certainly most people in marketing have an idea what Nielsen is all about. But those ideas don't necessarily match how Nielsen sees itself -- or reality. So Earth's biggest market-research company is launching an ad campaign to fix that.

"The scie...

Posted: January 17, 2017, 12:00 pm

The campaign quietly kicked off with a 30-second spot on Dec. 26. Now Blue Apron has plans for everything from running the new 60-second commercial in movie theaters to incorporating the look of the campaign into its packaging and updating the loo...

Posted: January 16, 2017, 2:00 pm

Chevy's focus groups just took on a new task: Giving a psychological assessment of Batman, Lego-style.

In a funny and refreshing new take on the automaker's "Real People, Not Actors" campaign, a focus group of animated Lego minifigures are asked w...

Posted: January 14, 2017, 2:00 pm

Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. An...
Author: Marketing Land
Posted: January 17, 2017, 9:55 pm
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.
Author: Amy Gesenhues
Posted: January 17, 2017, 9:15 pm
Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors' performance.

Please visit Marketing Land for the full article.
Author: Dianna Huff
Posted: January 17, 2017, 6:34 pm
The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.

Please visit Marketing Land for the full art...
Author: Rebecca Lieb
Posted: January 17, 2017, 4:54 pm
AMP content is now becoming available for devices with slower connections or through links on any mobile web site, email or app.

Please visit Marketing Land for the full article.
Author: Barry Levine
Posted: January 17, 2017, 4:00 pm